It's the End of Miss World Competition as we Knew it.

It's the end of the Miss World as we know it.The international pageant has decided to cut the swimwear round and focus on contestants' other assets,

executives announced last week.

"I don't care if someone has a bottom two inches bigger than someone else's," Chairwoman Julia Morley told Elle Dec. 12. "We are really not looking

at her bottom. We are really listening to her speak."

The organization decided to ditch the event critics called degrading to judge contestants' more on attributes such as their intellect and charity work.

Contestants will be judged in other rounds that are already mainstays of the competition, including talent, fashion sense, sport, service work, social media

and an in-depth.

In recent years, Miss World stopped televising the bathing suit competition, which was made optional. Judges focused on the women's swimwear fashion in private panel.

"Miss World should be a spokesperson who can help a community," U.S. director Chris Wilmer told ABC News. "She's more of an ambassador, not a beauty queen. It's more about the outreach and what a woman could do with a title like Miss World."

Miss World's competitor, Miss Universe, owned by Donald Trump, will

continue to feature the swimwear competition.

Miss World began as a publicity stunt featuring 26 women in their swimwear on the River Thames in 1951, Elle reported.

More than 1 billion people tuned into the competition Sunday when Miss South Africa Rolene Strauss was crowned. She and the other 120 contestants are the last to compete in their bathing suit.